Collaborative sales definition |
| Time：2015-10-26 Back>> |
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Diversification strategy is dazzle the company adopts the mode of operation, and is also an important way to realize collaborative sales. Marketing cooperative association exists in the sales activities of the value chain of each link. Company according to its features, business area, target customers and the company strategy, and other factors to select the appropriate way of sales and service. In the process of implement collaborative sales fully consider different synergistic ways such as brand extension, sharing and across departments use, sales infrastructure sharing, sharing logistics, to set up the elements such as sales outlets. In the implementation of the collaborative sales process driven by top and set common strategic goal, to create a good atmosphere, choosing the right synergy mode, establish an effective incentive system and other aspects.
To achieve synergies is dazzle the company effective method to improve enterprise's overall value, is the company make full use of the overall resources important way of cultivating core competence.
Synergy is relative to make a simple summary of each independent part of the company's overall business performance. |
